A TruRating profile page is a public page available online which promotes the TruRatings that your business has received to date as well as giving some contact details for your business.
Profile pages offer a fantastic opportunity for businesses to establish social trust and boost your online SEO by showcasing your individual store ratings and providing third-party links back to your store pages on your website.
The volume of ratings received through TruRating is multiples of other sources.
Research has shown that the quantity of ratings received is a critical element in establishing trust in consumers’ minds. Ratings are also made anonymously by verified paying customers, ensuring that there are no spam or fake ratings on your TruRating Profile Pages. Taken together, profile pages provide you with a fantastic opportunity to promote your business by showcasing the performance scores given by your most loyal customers.
Once your TruRating profile page is created, it might take a little while for Google to pick up the new page but once it is discoverable via Google, people will locate it when searching for reviews for your business name.
When you have a TruRating profile page published, your ratings can also show as “rich snippets” underneath your results listings and potentially in your Knowledge Graph, as shown in the examples below.