We have created the below short video to give you a full background on how creating events can help you track performance and in turn, generate more revenue for your business.

You might like to create a start and end time period (an event) for a certain change at your business such as a sale, a refurbishment or a change in staff training. 

You can then plot the ratings for that event in comparison to before and afterwards to see what difference that made to your customers' ratings and average transaction value amongst other measurements.