What is TruCoaching?

TruCoaching is a feature built into TruHub that helps stores focus on the single most important behavior to improve upon, grounded in customer feedback and directly tied to business outcomes. 

Instead of juggling dozens of competing initiatives, TruCoaching creates a rhythm: 

  1. One focus area for each store at a time
  2. One weekly summary per store that highlights performance, customer insights, and coaching tips


How it works

On a per-outlet basis, or in bulk, TruHub administrators can choose to assign a performance target for a given question. Most commonly, this will be after identifying the one key improvement area that matters most to customers and directly impacts on results. Examples may include: 

  • Greeting every customer promptly
  • Keeping fitting rooms clean and attended
  • Suggesting alternatives when items are unavailable


Once a target is created and an end-date is specified, the managers of the targeted outlets will receive personalized, weekly progress updates and coaching summaries directly within TruHub. Each weekly update includes:

  • Performance trends - how they’re doing over time,
  • Customer insights, such as underperforming shifts 
  • Coaching tips and practical actions to help inform morning huddles and guide the store teams. 



Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.